Through a blend of authoritative content and distinctive imagery, Looking To The River seeks to provide viewers with the knowledge that the Susquehanna River is the key to renewed economic prosperity and revitalized quality of life in their communities. By enhancing their sense of place, the production re-introduces viewers to an indispensable component of their future. Such a connection between the people who live near the river and the natural resources surrounding them will be a new wellspring from which the Susquehanna will flow, and continue to nurture the life forever drawn to it.