President's Message | About | WVIA
About

A Message from the President and CEO of WVIA Public Media

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Now entering our 50th year, WVIA Public Media has always been committed to public service in northeastern Pennsylvania and the Central Susquehanna Valley. As a non-profit, public service organization, WVIA uses the power of media for the good of the community. WVIA is a regional catalyst, convener and educator, using technology, partnership, ideas and programs to educate, inform and inspire.

All television stations are licensed by the Federal Communications Commission to use a portion of the radio frequency spectrum for TV broadcasting. In 2012, Congress instructed the FCC to reorganize the spectrum to free up bandwidth to expand high-speed wireless Internet service nationwide. The FCC is planning a spectrum incentive auction for spring 2016 to encourage some TV stations to sell their spectrum so it can be purchased for use by wireless carriers. Some stations may choose to cease operations; others may continue to broadcast on a different channel or by sharing a channel with another station.

The mission and fundamental purpose of WVIA is unaffected by the spectrum auction.

WVIA has a steadfast commitment to remain on the air and to provide the services that the people of northeastern Pennsylvania and the Central Susquehanna Valley rely on us for each day: quality educational programming and entertainment that contribute to our quality of life.

Here are examples of WVIA’s regional public service programs:

  • Stay Tuned , a new public affairs magazine television program highlighting regional people and organizations creating positive impact in our communities. Stories focus on such important issues as education, healthcare, poverty, public safety, and work force readiness.
  • WVIA Clubhouse in the Classroom is an educational service bringing favorite PBS KIDS characters into area schools combining fun activities with curriculum lessons.
  • Scholastic Scrimmage puts the spotlight on top area high school students competing in a curriculum-based game show with cash awards to the winning schools.
  • Artist of the Week celebrates talented students in the visual and performing arts.
  • The Chiaroscuro Jazz Conservancy is a FREE program offering school jazz bands full-day clinics with professional jazz musicians, with a performance taped for TV broadcast.
  • Call the Doctor focuses on critical health care needs of our region, guided by the Institute for Public Policy and Economic Development health needs assessment, the Commonwealth Medical College, and many regional non-profits and health care providers.
  • Greenlife Pennsylvania takes viewers to the conservation front; places where the problems and the science can be seen and heard with thought-provoking reality, and a can-do spirit. The series inspires through personal actions, paired with compelling journeys, diverse communities and landscapes of Pennsylvania.
  • Pennsylvania Polka features the best of Polka music and dancing by residents of northeastern Pennsylvania and the Central Susquehanna Valley while keeping this regional ethnic culture alive.
  • Homegrown Music Concerts with George Graham presents performances by the region's finest musicians in a wide variety of styles.
  • Television broadcasts of congressional debates

The upcoming spectrum auction is an important issue for the television industry and we are watching this carefully. It’s important to note that many basic elements of the FCC spectrum auction remain unpredictable. Guided by the WVIA Board of Directors, Executive Committee, and legal counsel specializing in FCC and media affairs, WVIA has investigated possibilities consistent with our commitment to remain on the air and continuing our public service mission. Our most important goal is to ensure that the citizens of northeastern Pennsylvania and the Central Susquehanna Valley have uninterrupted access to educational children’s shows, in-depth journalism and a wide range of quality local and national programming that presents a broad array of viewpoints and experiences – all tailored to the needs of our region.

As we move toward our 50th Anniversary, we will be focusing every effort to continue to earn the support and involvement of our members and donors who share our vision and believe in our mission.

To improve lives and advance the best attributes of an enlightened society.

Sincerely, 

Tom Curra signature

 

 

Thomas M. Currá
WVIA President/CEO & Executive Producer

 

 

Mission Statement

WVIA Public Media is a catalyst, convener and educator, using media, partnerships, powerful ideas and programs to improve lives and advance the best attributes of an enlightened society.

Vision Statement

“WVIA touches lives, influences opinion, and noticeably impacts on matters of public interest and concern, through measurably significant, differentiated local and national television and radio broadcast products and wvia.org, as well as outreach projects and educational services. Grounded in the concepts of lifelong learning, the arts, culture and quality of life, the WVIA staff relentlessly pursues excellence and relevance. We will develop future programs and services in collaboration with strategically chosen organizations successfully serving Northeastern Pennsylvania and the Central Susquehanna Valley. WVIA will grow in revenue, independence, recognition and coverage, achieving significant public service by continuously improving relationships with members, underwriters, partners and our communities.”

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