our audience
The PBS and NPR brands are marks of dependable quality in a confusing and constantly changing media marketplace. Sponsors of WVIA TV and FM programs are able to ally themselves with the recognition and respect northeastern and central Pennsylvanians feel toward WVIA, PBS and NPR. WVIA TV-FM sponsorship offers companies the opportunity to achieve targeted communication with key market segments. Serving 22 counties in northeastern and central Pennsylvania, WVIA broadcasts reach loyal viewers, with more than 20,000 being so dedicated to our service, they have become active, supporting members. More than 194,000 viewers each week tune in for THE NEWSHOUR WITH JIM LEHRER, CALL THE DOCTOR, PENNSYLVANIA POLKA, MASTERPIECE THEATRE, NOVA and SESAME STREET. WVIA's radio service reaches more than 84,000 listeners each week, attracting an audience that is influential, educated, affluent and active in our community.
PBS & NPR attracts audiences most notably distinguished by their educational excellence and professional success. Our audience is your choice consumers; savvy business leaders; and influentials who are active in their communities.
ABOUT OUR TELEVISION VIEWERS:
54% of PBS viewers are age 25-54
24% are college graduates
41% have a household income of $50,000+
12% are responsible for making business purchasing decisions
MRI 2001
|
ABOUT OUR RADIO LISTENERS:
67% of NPR listeners are age 25-54 with a median age of 46.2
60% are college graduates
30% make $50,000+, median income is $42,000
35% are responsible for making business purchasing decisions
|
Audience research shows businesses supporting community causes such as public broadcasting are held in high regard; this is reflected in consumer perceptions and purchasing decisions.
"We are seeing extraordinary jumps of 20 to 50 percent in public opinion. Corporate citizenship should now become a critical component of business planning as Americans are promising increased support for companies that share their values and take action."
Carol Cone, CEO of Cone Research, October 2001
|
