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VIA Public Media receives NETA Award for PBS Kids in the Classroom Program
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VIA Public Media receives NETA Award for PBS Kids in the Classroom Program

PITTSTON, Pa. – VIA Public Media has received the NETA award for Community Engagement – Local Project for its VIA’s PBS Kids in the Classroom Program. The award was presented to VIA’s Grants and Education Officer Kirsten Smith and Chris Norton, VIA’s Senior Vice President of Community Engagement at the 2020 NETA awards gala held in Washington DC.

Created by Deborah Konnick in 2013, VIA’s PBS Kids in the Classroom program brings fun and engaging curriculum featuring PBS Kids characters into elementary classrooms and head start programs in 22 counties throughout Northeastern Pennsylvania and the Central Susquehanna Valley. In 2019 alone the program visited with over 2,500 children. NETA awarded VIA specifically for when VIA’s PBS Kids in the Classroom program visited Robert Morris Elementary this past year bringing fun curriculum & activities to over 50 kindergarten students and 18 students with special needs. Students watched an episode of Clifford the Big Red Dog, learned about the 5 food groups with Let’s Go Luna and received a free school supply kit including pencils, bookmarks, rulers and instructional hand washing sheets to take home. At the end of the visit each student received a free book and a picture with Clifford the Big Red Dog.

“We are honored to be recognized by NETA for our efforts in children’s education and literacy” said Kirsten Smith, VIA Grants and Education Officer. “This national recognition reinforces and invigorates our efforts to help give children greater opportunities through education.”

More information about VIA’s PBS Kids in the Classroom program can be found at

About the National Educational Telecommunications Association:
The National Educational Telecommunications Association (NETA) is a professional association representing 275 member stations in 46 states, the Virgin Islands and the District of Columbia. NETA provides leadership, general audience content, educational services, professional development and trusted financial management services, including human resources and benefits administration, to individual public media licensees, their affinity groups and public media as a whole.

VIA Public Media Mission Statement:

VIA Public Media educates, inspires, entertains and fosters citizenship, diverse cultures, and perspectives to nurture community.