Giving marketable securities including publicly traded stock, bonds, or mutual funds can be a tax advantaged way to make your generous gift to WVIA. Appreciated securities, particularly those held longer than one year, may reduce or avoid capital gains obligations and allow you to take a full tax deduction for the fair market value of the stock at time of transfer.
Once the transfer is complete, WVIA sells the stock and puts the proceeds to use supporting the programs and services you value and gives you the benefits of membership.
We encourage you to talk to your tax or financial advisor to better understand the implications of such a gift on your individual tax situation.
How to Make a Stock Gift to WVIA
You can make your gift one of two ways:
Electronic transfer through your bank or broker
Bank: Goldman Sachs & Co
FBO: Northeastern Pennsylvania Educational Television Association
Please contact Jen Kindler to notify us of the transfer details so that we can properly credit your gift and provide you with a letter for tax purposes.
Cash donations by wire
Please contact us for details
Physical transfer of stock certificates
Although not recommended, you can also transfer the physical stock certificates to WVIA. Please contact Jen Kindler for further instructions to ensure the safety of your stock certificates.