A Message from the President and CEO of WVIA Public Media


For nearly 50 years, WVIA Public Media has been committed to public service in our region, but in the beginning of 2014 WVIA expanded that commitment in several important ways. Our first-ever audience research project confirmed that our listeners and viewers recognize WVIA's strengths for quality, educational, informative, entertaining content, so we have adopted that "content filter" for our focus.

Then in the summer of 2014, WVIA partnered with The Institute for Public Policy and Economic Development at Wilkes University to launch a new community engagement initiative, turning the station outward to determine important issues and to steer programming and community projects with measurable outcomes.

The first initiative brought together WVIA, The Institute and The Commonwealth Medical College. Using The Institute’s health assessment research to identify the region's critical health needs and TCMC as a primary resource for clinical research, WVIA initiated conversations with regional non-profit and for-profit partners and worked internally to present an all-new outward facing “Call the Doctor ” for new seasons. The number one goal for “Call the Doctor” is to address the critical health & wellness needs of our region, by concentrating on one topic per month. Patients and survivors tell their personal stories while doctors and other experts discuss the medical aspects of those emotional stories. Most importantly, “Call the Doctor ” supplies all its viewers with direct contact to available local resources that can help those in need through their difficult and sometimes isolating health journeys. This is accomplished through a resource hub on WVIA’s website that focuses on that month’s health topic.

WVIA’s newly adopted outward facing policy with “Call The Doctor ” is to build measurable positive outcomes in addressing the critical health & wellness needs of our region and to educate those in need that no matter the challenge, they are not alone.

In October 2015 WVIA TV premiered, "Stay Tuned," a new public affairs magazine program that addresses future initiatives being explored through the partnership between WVIA and The Institute’s various task forces. The issues include but are not limited to education, work force readiness, public safety, and poverty issues.

WVIA’s partnership with The Institute for Public Policy and Economic Development is a firm commitment to produce local programming that will have measurable positive impact in the communities we serve. As WVIA approaches its 50th anniversary year, WVIA is dedicated to keeping the "public" first in Public Media. 

Tom Curra signature



Thomas M. Currá
WVIA President/CEO & Executive Producer

Mission Statement

WVIA Public Media is a catalyst, convener and educator, using media, partnerships, powerful ideas and programs to improve lives and advance the best attributes of an enlightened society.

Vision Statement

“WVIA touches lives, influences opinion, and noticeably impacts on matters of public interest and concern, through measurably significant, differentiated local and national television and radio broadcast products and wvia.org, as well as outreach projects and educational services. Grounded in the concepts of lifelong learning, the arts, culture and quality of life, the WVIA staff relentlessly pursues excellence and relevance. We will develop future programs and services in collaboration with strategically chosen organizations successfully serving Northeastern Pennsylvania and the Central Susquehanna Valley. WVIA will grow in revenue, independence, recognition and coverage, achieving significant public service by continuously improving relationships with members, underwriters, partners and our communities.”

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