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Idea Channel

Do Knock-Offs Prove the Value of a Brand?

Season 2013 Episode 12 | 7m 38s

We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Aired: 03/12/13
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