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What Went Wrong with the Chrysler Merger

Daimler-Benz bought Chrysler for $36 billion nine years ago. Now, an investment group is offering less than $5 billion to take the company off Daimler's hands. What went wrong?

Auto analysts say the cultures of the luxury German brand and the mass market U.S. carmaker never meshed. And the architects of the disastrous merger never anticipated spiraling heath care costs and $3-a-gallon gas prices.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Frank Langfitt
Frank Langfitt is NPR's London correspondent. He covers the UK and Ireland, as well as the war in Ukraine and its implications in Europe. Langfitt has reported from more than fifty countries and territories around the globe.