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Movie Attendance Flat in 2007 Despite Blockbusters

MICHELE NORRIS, host:

From NPR News, this is ALL THINGS CONSIDERED. I'm Michele Norris.

And a little movie industry news here. Hollywood studios are starting the new year on an up note. Box office returns for the holiday season were better than they were a year ago. And that helped the movie industry set an all-time revenue record in 2007. But it does not mean more people were actually going to the cinema this year, as Joel Rose reports.

JOEL ROSE: For the first time in history, four different films made more than $300 million at the box office domestically. "Spiderman III," "Shrek the Third," "Transformers" and "Pirates of the Caribbean: At World's End" starring Johnny Depp and Geoffrey Rush.

(Soundbite of movie "Pirates of the Caribbean: At World's End")

Mr. GEOFFREY RUSH (Actor): (As Captain Barbossa) The only way a pirate can make a profit these days is by betraying other pirates.

ROSE: Movie audiences surrendered record amounts of booty in 2007. Nearly $10 billion. But that had a lot to do with the four percent jump in ticket prices. Overall movie attendance was actually flat compared with 2006.

Mr. PAUL DERGARABEDIAN (President, Media By Numbers): It was a rollercoaster of a year at the box office.

ROSE: Paul Dergarabedian tracks box office results for Media By Numbers.

Mr. DERGARABEDIAN: We had an incredible summer, actually, with the box office of over $4 billion for that period. We had a record-breaking summer followed up by a fall season that was pretty, pretty tough. I mean, while it was loaded with some terrific films out, including "Eastern Promises," "No Country For Old Men," "Atonement," "Rendition," I mean, a lot of great film out there. These were not films that collectively added a lot of box office to the bottom line.

ROSE: Dergarabedian says it took a strong year-end performance by the films "Alvin and the Chipmunks" and "National Treasure: Book of Secrets" to push box office totals for the year into record territory. The bottom line also got a boost from "I Am Legend." The sci-fi flick starring Will Smith brought in a remarkable $194 million in less than three weeks. Final figures for 2007 will be released Wednesday. For NPR News, I'm Joel Rose. Transcript provided by NPR, Copyright NPR.

Joel Rose
Joel Rose is a correspondent on NPR's National Desk. As the network’s transportation correspondent since 2023, Rose’s reporting focuses on roadway and pedestrian safety, an air travel system under stress and how emerging technologies are changing the ways we get around.