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Here's an idea: What if Japan's matcha were protected like France's champagne?

NPR's Ailsa Chang talks with David Fickling, opinion writer at Bloomberg, about his idea for Japan: Treat matcha, the super popular drink, like champagne, and protect its heritage.

Copyright 2025 NPR

Ailsa Chang
Ailsa Chang is an award-winning journalist and a host of NPR’s newsmagazine All Things Considered, as well as NPR’s daily news podcast Consider This.
Jeffrey Pierre
Jeffrey Pierre is an editor and producer on the Education Desk.
Sarah Handel