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America By The Numbers

The New Mad Men

Season 1 Episode 8 | 25m 53s

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

Aired: 11/21/14
Funding for AMERICA BY THE NUMBERS is provided by The California Endowment, the Corporation for Public Broadcasting, the Druckenmiller Foundation, Ford Foundation, PBS, and W.K. Kellogg Foundation.
Extras
Watch • 56:35
America By The Numbers
The New Deciders
See how new voters across the nation are exerting their power in surprising ways in 2016.
Episode: S2 E1 | 56:35
Watch • 1:00
America By The Numbers
Preview | The New Deciders
See how new voters across the nation are exerting their power in surprising ways in 2016.
Preview: S2 E1 | 1:00
Watch • 5:17
America By The Numbers
Extended Preview | The New Deciders
See how new voters across the nation are exerting their power in surprising ways in 2016.
Preview: S2 E1 | 5:17
Watch • 5:30
America By The Numbers
Black Millennial Roundtable
Black millennials from across the political spectrum gather to discuss civil rights.
Clip: S2 E1 | 5:30
Watch • 1:00
America By The Numbers
Preview | Episode 8: The New Mad Men
By the numbers, the new target consumers for advertising
Preview: S1 E8 | 1:00
Watch • 26:46
America By The Numbers
Surviving Year One
By the numbers, some babies have the lowest chance of making it to their first birthdays
Episode: S1 E7 | 26:46
Watch • 1:00
America By The Numbers
Preview | Episode 7: Surviving Year One
By the numbers, some babies have the lowest chance of making it to their first birthdays
Preview: S1 E7 | 1:00
Watch • 1:00
America By The Numbers
Preview | Episode 6: Pass or Fail in Cambodia Town
By the numbers, the untold story of Southeast Asian dropouts
Preview: S1 E6 | 1:00
Watch • 26:46
America By The Numbers
Pass or Fail in Cambodia Town
By the numbers, the untold story of Southeast Asian dropouts
Episode: S1 E6 | 26:46
Watch • 25:52
America By The Numbers
Politics of the New South
By the numbers, new Americans take political agency
Episode: S1 E5 | 25:52
Latest Episodes
All
  • All
  • America By The Numbers Season 2
  • America By The Numbers Season 1
Watch • 56:35
America By The Numbers
The New Deciders
See how new voters across the nation are exerting their power in surprising ways in 2016.
Episode: S2 E1 | 56:35
Watch • 26:46
America By The Numbers
Surviving Year One
By the numbers, some babies have the lowest chance of making it to their first birthdays
Episode: S1 E7 | 26:46
Watch • 26:46
America By The Numbers
Pass or Fail in Cambodia Town
By the numbers, the untold story of Southeast Asian dropouts
Episode: S1 E6 | 26:46
Watch • 25:52
America By The Numbers
Politics of the New South
By the numbers, new Americans take political agency
Episode: S1 E5 | 25:52
Watch • 25:53
America By The Numbers
Native American Boomtown
By the numbers, the largest oil play in the lower 48 states
Episode: S1 E4 | 25:53
Watch • 26:46
America By The Numbers
Our Private Idaho
By the numbers, one of the whitest places in America
Episode: S1 E3 | 26:46
Watch • 26:46
America By The Numbers
Island of Warriors
By the numbers, some of the country’s most underserved veterans
Episode: S1 E2 | 26:46
Watch • 26:01
America By The Numbers
Mainstream, USA
By the numbers, a laboratory for the future of America
Episode: S1 E1 | 26:01