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Using Behavioral Psychology to Encourage Healthy Habits

Season 1 Episode 4 | 4m 14s

Advertising agencies employ behavioral scientists to use psychology to persuade people to make healthy lifestyle choices. They've discovered key insights into how the human mind works when faced with a call to action. Behavioral scientists used a universal human trait — fear of shame or social rejection — to encourage workers at a food factory to improve their hand washing habits.

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Latest Episodes
Learn the importance of persuading the public to protect themselves during health crises.
Track the importance of data mapping and analysis in the quest to improve public health.
Learn about the surprisingly recent invention of medicine that combats illness directly.
See the role vaccination plays in our growing ability to prevent the spread of illness.