100 WVIA Way
Pittston, PA 18640

Phone: 570-826-6144
Fax: 570-655-1180

Copyright © 2024 WVIA, all rights reserved. WVIA is a 501(c)(3) not-for-profit organization.
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

How Brands Ruin Slang

Season 3 Episode 1 | 8m 01s

From the Brands Saying Bae in the 2010s, to the “wassup” ads of the 90s, advertisers are always trying to find ways to sound cool. But when brands on social media use a slang word in their marketing, that basically guarantees it's over. We understand that brands didn’t come up with these words and that they're not part of the groups we think should be using them, but why? What makes a word slang,

Aired: 01/25/23
Extras
Headlines have sprung up all over declaring that the Southern American dialect is on its way out.
Why do we use such unusual words for the people we love?
Let’s dig deep and find out why certain names simply fall out of fashion.
There are many words you say incorrectly but don’t know you are saying incorrectly.
Linguists use language everyday to solve crimes. Let’s take a look the most famous ones!
Join us as we find out how certain places got their names.
So how did we get those names of colors?
Why does switching from texting to talking feel like you’re trying to speak a different language?
How do our brains process language?
What are "argots" or what some call "verbal jazz", and how is it used across the globe?
Latest Episodes
All
  • All
  • Otherwords Season 4
  • Otherwords Season 3
  • Otherwords Season 2
  • Otherwords Season 1
Headlines have sprung up all over declaring that the Southern American dialect is on its way out.
Why do we use such unusual words for the people we love?
Let’s dig deep and find out why certain names simply fall out of fashion.
There are many words you say incorrectly but don’t know you are saying incorrectly.
Linguists use language everyday to solve crimes. Let’s take a look the most famous ones!
Join us as we find out how certain places got their names.
So how did we get those names of colors?
Why does switching from texting to talking feel like you’re trying to speak a different language?
How do our brains process language?
What are "argots" or what some call "verbal jazz", and how is it used across the globe?