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Otherwords

How Brands Ruin Slang

Season 3 Episode 1 | 8m 01s

From the Brands Saying Bae in the 2010s, to the “wassup” ads of the 90s, advertisers are always trying to find ways to sound cool. But when brands on social media use a slang word in their marketing, that basically guarantees it's over. We understand that brands didn’t come up with these words and that they're not part of the groups we think should be using them, but why? What makes a word slang,

Aired: 01/25/23
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Watch • 10:58
Otherwords
How Cult Leaders Use Language
What is the best tool for cult leaders to control other people? It’s the power of language.
Episode: S4 E6 | 10:58
Watch • 7:14
Otherwords
Why Do Some Names Fall Out of Fashion
Headlines have sprung up all over declaring that the Southern American dialect is on its way out.
Episode: S4 E5 | 7:14
Watch • 9:11
Otherwords
Why Do We Use Cringey Words for Loved Ones?
Why do we use such unusual words for the people we love?
Episode: S4 E4 | 9:11
Watch • 7:33
Otherwords
Is the Southern Accent Disappearing?
Let’s dig deep and find out why certain names simply fall out of fashion.
Episode: S4 E3 | 7:33
Watch • 8:32
Otherwords
Why Do These Words Get Mispronounced So Much?
There are many words you say incorrectly but don’t know you are saying incorrectly.
Episode: S4 E2 | 8:32
Watch • 8:59
Otherwords
How Language Nerds Solve Crimes
Linguists use language everyday to solve crimes. Let’s take a look the most famous ones!
Episode: S4 E1 | 8:59
Watch • 7:11
Otherwords
The Most Extreme Place Names
Join us as we find out how certain places got their names.
Episode: S3 E10 | 7:11
Watch • 6:29
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So how did we get those names of colors?
Episode: S3 E9 | 6:29
Watch • 6:48
Otherwords
Why Does Texting Feel Different from Talking?
Why does switching from texting to talking feel like you’re trying to speak a different language?
Episode: S3 E8 | 6:48
Watch • 8:43
Otherwords
What Brain Damage Reveals About Language
How do our brains process language?
Episode: S3 E7 | 8:43