100 WVIA Way
Pittston, PA 18640

Phone: 570-826-6144
Fax: 570-655-1180

Copyright © 2025 WVIA, all rights reserved. WVIA is a 501(c)(3) not-for-profit organization.
Donate
Now Playing
WVIA Radio
Now Playing
WVIA Radio
Next Up:
0:00
0:00
WVIA Radio
Now Playing
0:00 0:00
Available On Air Stations
STAND WITH WVIA: Federal Funding Is Cut, Click Here To Support Our Essential Services Now.
Otherwords

How Brands Ruin Slang

Season 3 Episode 1 | 8m 01s

From the Brands Saying Bae in the 2010s, to the “wassup” ads of the 90s, advertisers are always trying to find ways to sound cool. But when brands on social media use a slang word in their marketing, that basically guarantees it's over. We understand that brands didn’t come up with these words and that they're not part of the groups we think should be using them, but why? What makes a word slang,

Aired: 01/25/23
Extras
Watch • 7:21
Otherwords
Is Social Media Censorship Unaliving Language?
Is TikTok ruining language?
Episode: E7 | 7:21
Watch • 7:21
Otherwords
The Mysterious Origins of Abracadabra and Other Magic Words
Are there 'magic' words?
Episode: E6 | 7:21
Latest Episodes
All
  • All
  • Otherwords Season 4
  • Otherwords Season 3
  • Otherwords Season 2
  • Otherwords Season 1
Watch • 7:21
Otherwords
Is Social Media Censorship Unaliving Language?
Is TikTok ruining language?
Episode: E7 | 7:21
Watch • 7:21
Otherwords
The Mysterious Origins of Abracadabra and Other Magic Words
Are there 'magic' words?
Episode: E6 | 7:21