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The Changing Face of Business


Airs Monday, January 16th at 7pm on WVIA TV

Join us live in our studio audience! Reserve your seats here.

Immigrants are increasingly becoming the face of business. More than half of the billion-dollar startup companies in the US were founded by people who weren’t born here. Keystone Edition looks at immigrant-led businesses in our area, what it takes to get there, and what resources are available.



Kendy Alvarez

Kendy Alvarez serves as the Mayor for the Borough of Lewisburg. She is a community builder who connects people, organizations, and systems throughout the Greater Susquehanna River Valley. Her love of the region can be heard on the podcast “The 570h” where she joins friends to discuss all that they enjoy about living, working and playing in the 570.

Ms. Alvarez is the Director of Communication and Events for the Greater Susquehanna Valley Chamber of Commerce, supporting businesses throughout the Susquehanna River Valley. Her commitment to entrepreneurship continues as the lead organizer for 1 Million Cups Susquehanna Valley--a community program that educates, engages, and empowers entrepreneurs. Kendy is also a Mortgage Loan Originator with CoLab Lending focusing on financial literacy and utilizing home ownership as a tool for wealth development. She is a board member with Lewisburg Downtown Partnership, Lewisburg Neighborhood Corporation, the Evangelical Hospital Community Family and Patient Advisory Council, Penn State Extension County Advisory Council, and a volunteer with CommunityZone.

A longtime resident of the region, Ms. Alvarez attended Lewisburg Area School District and is a 2006 graduate of Bucknell University. She was recognized in 2018 by the Greater Susquehanna Valley Chamber of Commerce with the Young Professional of the Year Award and is a 4 time winner of the Lewisburg Ice Festival Chili Cookoff.


Lucy Singer

Lucy Singer joined the Wilkes University SBDC as a Business Consultant in 2017. Assisting clients in Luzerne and Carbon counties, Lucy specializes in preparing comprehensive business plans that include financial forecasts and marketing research. In addition, she provides general management and start up assistance, as well as instructing educational programs and training seminars for the SBDC.

Prior to joining the SBDC, Lucy worked in the banking industry. She is a graduate of Misericordia University, earning both a bachelor’s degree in Business Administration and an MBA with a concentration in Human Resources.

An avid reader of all things containing words, Lucy lives in Luzerne County with her husband and two sons.


Anastasiia Romanova

Anastasiia Romanova is the CEO of Mosqitter. She previously worked at Farmer2b as a Startup Advisor. Anastasiia Romanova attended Taras Shevchenko National University of Kyiv. She's an immigrant from Ukraine.