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PBS News Hour

How AI-generated models are shaking up the fashion industry

Season 2025 Episode 228 | 7m 49s

The rise of artificial intelligence has touched nearly every industry, disrupting long-established workflows and raising concerns about job losses. Now, the fashion world is reckoning with these changes as AI takes hold, from virtual fitting rooms to AI avatars starring in marketing campaigns. Ali Rogin reports on the refashioning of the industry and why it’s raising alarms.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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