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PBS News Hour

How to beat AI-driven custom pricing

Season 2025 Episode 224 | 4m 39s

There are new concerns around how artificial intelligence might be used to set prices for products, such as airfare. It comes after Delta Airlines announced it was using AI to help adjust prices on some of its flights. Tim McPhillips takes a look at how to approach buying tickets and how all consumers can help guard themselves against AI-driven custom pricing.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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