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We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.

Watch • 10:59
BrainCraft
The Attention Economy Needs to Change. But How?
So... Could you run Facebook better than Zuckerberg?
Episode: S4 E35 | 10:59
Watch • 10:01
BrainCraft
Your Emotions Are For Sale
The emerging monetization of your emotions.
Episode: S4 E34 | 10:01
Watch • 10:01
BrainCraft
How One Company Redefined Social Norms
Facebook's impact on society – how it's changed mass grief and other social norms.
Episode: S4 E32 | 10:01
Episodes
All
  • All
  • BrainCraft Season 4
  • BrainCraft Season 3
  • BrainCraft Season 2
  • BrainCraft Season 1
Watch • 10:59
BrainCraft
The Attention Economy Needs to Change. But How?
So... Could you run Facebook better than Zuckerberg?
Episode: S4 E35 | 10:59
Watch • 9:14
BrainCraft
Google Owns 28% of Your Brain
AI, voice assistants and neuroscience through the lens of philosophy.
Episode: S4 E33 | 9:14
Watch • 10:01
BrainCraft
Your Emotions Are For Sale
The emerging monetization of your emotions.
Episode: S4 E34 | 10:01
Watch • 10:01
BrainCraft
How One Company Redefined Social Norms
Facebook's impact on society – how it's changed mass grief and other social norms.
Episode: S4 E32 | 10:01
Watch • 9:41
BrainCraft
The Psychological Tricks Keeping You Online
We take a look at persuasive design – and how good design persuades you every single day.
Episode: S4 E31 | 9:41
Watch • 11:36
BrainCraft
Big Tech's Battle For Our Attention
So, what's the price of your attention?
Episode: S4 E30 | 11:36
Watch • 6:27
BrainCraft
How Dana Scully Changed Science
How Dana Scully Changed Science
Episode: S4 E29 | 6:27
Watch • 4:11
BrainCraft
Why Willpower Doesn't Predict Your Success
The truth about the Marshmallow Test, delayed gratification, will power and success
Episode: S4 E28 | 4:11
Watch • 8:48
BrainCraft
How Magicians Trick Your Brain
Magicians use a number of psychological tricks to bring their performances to life.
Episode: S4 E27 | 8:48
Watch • 4:41
BrainCraft
Why Are We More Anxious Than Ever Before?
Let's take a look at some of the genetic and environmental factors that can cause anxiety.
Episode: S4 E26 | 4:41
Extras
Watch • 1:18
Mrs. Wilson
Episode 2 Scene
Who is the mysterious woman at the funeral for Alison Wilson's husband?
Clip: S2019 E2 | 1:18
Watch • 2:29
American Masters
W.E.B. Du Bois: Rebel With a Cause
Explore the life and legacy of notable Black scholar and civil rights pioneer W.E.B. Du Bois.
Preview: S40 E3 | 2:29
Watch • 1:25
Sesame Street
T is for Tool
T is for tools. Can you name different types of tools?
Clip: S55 E15 | 1:25
Watch • 1:00
Sesame Street
4 Tools
Let's count to 4. 4 Tools!
Clip: S55 E15 | 1:00
Watch • 2:08
Sesame Street
What if, Let's try Game Show
Ji-young and friends problem solve in this fun game show.
Clip: S55 E14 | 2:08
Watch • 0:58
Sesame Street
Number of the Day: 2
Elmo and Tango count the number of dog toys for the number of the day.
Clip: S55 E14 | 0:58
Watch • 1:36
Sesame Street
Gratitude with SZA
Join Elmo, Gabrielle and Abby as they sing about gratitude with their friend SZA.
Clip: S55 E13 | 1:36
Watch • 4:32
Sesame Street
Nature Explorers: Worms
Join nature explorers Elmo and Gabrielle as they learn all about worms.
Clip: S55 E13 | 4:32
Watch • 26:46
Our Time
Teen Mental Health – AFTERTASTE & INTRUSIVE
Understanding eating disorders and anxiety through the eyes of teens and their families.
Episode: S3 E301 | 26:46
Watch • 0:30
Independent Lens
Keep Quiet and Forgive | Trailer
One woman exposes abuse within Amish communities and helps survivors find the strength to speak out.
Preview: S27 E7 | 0:30