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We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.

Watch • 10:59
BrainCraft
The Attention Economy Needs to Change. But How?
So... Could you run Facebook better than Zuckerberg?
Episode: S4 E35 | 10:59
Watch • 10:01
BrainCraft
Your Emotions Are For Sale
The emerging monetization of your emotions.
Episode: S4 E34 | 10:01
Watch • 10:01
BrainCraft
How One Company Redefined Social Norms
Facebook's impact on society – how it's changed mass grief and other social norms.
Episode: S4 E32 | 10:01
Episodes
All
  • All
  • BrainCraft Season 4
  • BrainCraft Season 3
  • BrainCraft Season 2
  • BrainCraft Season 1
Watch • 10:59
BrainCraft
The Attention Economy Needs to Change. But How?
So... Could you run Facebook better than Zuckerberg?
Episode: S4 E35 | 10:59
Watch • 9:14
BrainCraft
Google Owns 28% of Your Brain
AI, voice assistants and neuroscience through the lens of philosophy.
Episode: S4 E33 | 9:14
Watch • 10:01
BrainCraft
Your Emotions Are For Sale
The emerging monetization of your emotions.
Episode: S4 E34 | 10:01
Watch • 10:01
BrainCraft
How One Company Redefined Social Norms
Facebook's impact on society – how it's changed mass grief and other social norms.
Episode: S4 E32 | 10:01
Watch • 9:41
BrainCraft
The Psychological Tricks Keeping You Online
We take a look at persuasive design – and how good design persuades you every single day.
Episode: S4 E31 | 9:41
Watch • 11:36
BrainCraft
Big Tech's Battle For Our Attention
So, what's the price of your attention?
Episode: S4 E30 | 11:36
Watch • 6:27
BrainCraft
How Dana Scully Changed Science
How Dana Scully Changed Science
Episode: S4 E29 | 6:27
Watch • 4:11
BrainCraft
Why Willpower Doesn't Predict Your Success
The truth about the Marshmallow Test, delayed gratification, will power and success
Episode: S4 E28 | 4:11
Watch • 8:48
BrainCraft
How Magicians Trick Your Brain
Magicians use a number of psychological tricks to bring their performances to life.
Episode: S4 E27 | 8:48
Watch • 4:41
BrainCraft
Why Are We More Anxious Than Ever Before?
Let's take a look at some of the genetic and environmental factors that can cause anxiety.
Episode: S4 E26 | 4:41
Extras
Watch • 1:18
Mrs. Wilson
Episode 2 Scene
Who is the mysterious woman at the funeral for Alison Wilson's husband?
Clip: S2019 E2 | 1:18
Carl the Collector
The Sticker Collection/The Baby Stuff Collection (ASL)
Carl’s scratch-n-sniff sticker lost its sniff! / Carl’s baby blanket has a mysterious hole.
Episode: S1 E2 | 23:09
Carl the Collector
The Puffball Collection/The Bottle Cap Collection (ASL)
Lotta competes in the Music Maker Championship. / Carl forgot his bottle caps at his dad’s.
Episode: S1 E4 | 23:09
Carl the Collector
The Tool Collection/The Stick Collection (ASL)
Carl gets a universal screwdriver./A storm creates a hole in the walkway to Carl’s house.
Episode: S1 E5 | 23:09
Carl the Collector
The Plushie Collection/The Bouncy Ball Collection (ASL)
Carl needs help organizing his plushie collection. / Carl loses his bouncy ball collection.
Episode: S1 E3 | 23:09
Carl the Collector
Lemons!/The Butterfly Collection (ASL)
Carl learns about Sheldon’s fear./Carl is excited to start a butterfly collection.
Episode: S1 E8 | 23:09
Carl the Collector
The Remote Control Collection/The Super Blue Moon Sleepover (ASL)
Forrest can’t control himself to wait his turn./Carl has big plans for his sleepover.
Episode: S1 E7 | 23:09
Carl the Collector
The Fake Mustache Collection/The Lint Dinosaur Collection (ASL)
Nico is tired of being mistaken for Arugula./Carl is excited to play Lint Dino Monday!
Episode: S1 E6 | 23:09
Carl the Collector
The Autograph Collection/The Rope Collection (ASL)
Carl wants to prove that bikes aren’t for babies./Carl and his friends build a tree fort.
Episode: S1 E1 | 23:09
Watch • 8:32
Nature
NATURE - Season 45
Get a sneak peek at a brand new season of NATURE on PBS.
Preview: S45 | 8:32