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We’re in the middle of an Attention War – where big tech battle it out to win over our eyeballs. Our attention spans are considered a precious—and scarce—commodity. So what is the price of your attention? In this mini-series, we'll explore the psychology, design and impact of tech and social media on both ourselves and society. A new episode will be released every Friday for the next six weeks.

So... Could you run Facebook better than Zuckerberg?
The emerging monetization of your emotions.
Facebook's impact on society – how it's changed mass grief and other social norms.
Episodes
All
  • All
  • BrainCraft Season 4
  • BrainCraft Season 3
  • BrainCraft Season 2
  • BrainCraft Season 1
So... Could you run Facebook better than Zuckerberg?
AI, voice assistants and neuroscience through the lens of philosophy.
The emerging monetization of your emotions.
Facebook's impact on society – how it's changed mass grief and other social norms.
We take a look at persuasive design – and how good design persuades you every single day.
So, what's the price of your attention?
How Dana Scully Changed Science
The truth about the Marshmallow Test, delayed gratification, will power and success
Magicians use a number of psychological tricks to bring their performances to life.
Let's take a look at some of the genetic and environmental factors that can cause anxiety.
Extras
Who is the mysterious woman at the funeral for Alison Wilson's husband?
Carl’s scratch-n-sniff sticker lost its sniff! / Carl’s baby blanket has a mysterious hole.
Lotta competes in the Music Maker Championship. / Carl forgot his bottle caps at his dad’s.
Carl gets a universal screwdriver./A storm creates a hole in the walkway to Carl’s house.
Carl needs help organizing his plushie collection. / Carl loses his bouncy ball collection.
Carl learns about Sheldon’s fear./Carl is excited to start a butterfly collection.
Forrest can’t control himself to wait his turn./Carl has big plans for his sleepover.
Nico is tired of being mistaken for Arugula./Carl is excited to play Lint Dino Monday!
Carl wants to prove that bikes aren’t for babies./Carl and his friends build a tree fort.
Get a sneak peek at a brand new season of NATURE on PBS.